Our Team

Kelsey Bornyk

In 2021, I was at the peak of a 14-year corporate career I truly enjoyed. From the outside, everything looked great. But inside, I was exhausted, overwhelmed, and constantly battling chronic health challenges.

Each day felt like a fight just to function , migraines, brain fog, and fatigue made it harder and harder to show up.

Eventually, my body , and my doctor , made the decision for me. I was placed on medical leave, and what was supposed to be temporary became permanent. 

It was devastating. 

I feared losing my identity, my income, and the respect of others who couldn’t see what I was battling on the inside.

That breaking point became the start of something new. I dove into healing , learning about the brain, practicing meditation, and doing the inner work to reclaim my life. I stopped asking “Why is this happening to me?” and started asking.... 

“What can I do now?”

That shift gave birth to my venture into entrepreneurship, many renditions later I finally found my home with The 10% Edge Consulting & Cindy and I’s joint venture The Brave 10% Edge, where we have a mission to help other women through their own journey. 

I now help entrepreneurs grow aligned businesses.

I am able to meet them where they are, in the mess, in the mindset battles, in the quiet doubts , and guide them with a blend of strategic support and soulful space-holding.

When we lead from empathy, transformation becomes possible.

Because business isn’t just about plans , it’s about people, and it's about becoming. 

Cindy Ferguson

There was a time when I was buried in 12–14 hour days in Risk and Compliance, chasing deliverables under relentless deadlines. I was drained, mentally, emotionally, physically, but I kept pushing through. I told myself I should be grateful. That leaving was too risky.

That I couldn’t possibly replace my income or start over at my age.


Then one day, I didn’t have a choice, I was laid off. No warning, no time to prepare. At first, I scrambled to do contract work, but something shifted. I had always dreamed of entrepreneurship, and now I finally had the space to explore it.


The truth I live by now?

You’re braver than you think. That belief changed everything for me, and it’s what I help others unlock. My clients 10x their impact and scale their productivity because they learn to take aligned, courageous action.

When you do brave things, you discover what’s truly possible.

🗨️What Past Clients Are Saying......

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★★★★★

Jeanette Lindsay

I love meeting and working with you every month! - Kels

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★★★★★

Kristin Wallaker

It was great working with you Kristen :) - Kels

“Working with Kelsey has helped me grow more confident than I was before.

She taught me valuable skills, especially with time blocking and color coding my schedule. She's really good at what she does - helping people get their confidence back up and getting their goals going. I'm grateful for her coaching, which taught me a lot of things I didn't know before.” - Rosey Rachel Handcrafts

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★★★★★

Rachel Johnson
So Happy for you Rachel!!! - Kels

Frequently Asked Questions

Do I need a big audience to make consistent income?

Absolutely not.
Inside our programs, we teach you how to build an authentic, high-converting attraction engine using organic content, conversations, and smart systems, no ads required. If you're coachable and committed, you're ready.

What if I’ve tried coaching before and it didn’t work?

You're not broken, your system was.


Our approach combines business strategy, mindset rewiring, AI and powerful daily action systems that help you stop spinning your wheels and finally get traction that leads to real revenue.

What makes your programs different?

We’re not just here to give you templates and wave goodbye.


You’ll get personalized support, plug-and-play systems, mental fitness tools, and weekly coaching with Kelsey and Cindy. Plus, we’re obsessed with helping you actually get paid, not just stay busy.

How fast will I see results?

Many of our clients land their first or next paid client within the first 30–90 days.


But this isn’t just about fast, it’s about sustainable. You’ll be building a business that works for you, not one that drains you.

Is this right for me if I’m still figuring out my offer or niche?

Yes, in fact, this is the perfect time to join.


We’ll help you clarify your offer, understand what your ideal client actually wants, and launch with confidence using proven methods (not guesswork).

Contact Us

The 10% Edge Academy

4 Meadow Place Southeast,, Airdrie AB T4A1W4

(431) 430-7125

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